High CourtsDivision Bench(2013) 06 MAD CK 0096

Mediaone Global Entertainment Ltd. and vs Union of India, The Chief Commissioner of Central Excise and Others

Madras High Court · Decided on 26 June 2013 · Citation: (2013) 6 CTC 538 : (2013) 262 CTR 448 : (2013) 23 GSTR 402 : (2014) 34 STR 819 : (2014) 67 VST 199 : (2013) WritLR 745

HON’BLE JUDGES
T.S. Sivagnanam, J · R. Banumathi, J
CASE NUMBER
Writ Petition No''s. 225, 1008, 1116, 2137, 2643, 2648, 2946, 3948, 3949, 4903, 5899, 5901, 5903, 5905, 6219 and 11346 of 2012 and 1776 of 2013

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Judgment

399 paragraphs · 8,288 words

R. Banumathi, J.—In these writ petitions, the petitioners, who are all producers or Distributors/sub-distributors/ exhibitors of movie,

challenge the Circular No. 148/17/2011-ST dated 13.12.2011 bearing F. No. 354/27/2011-TRU as illegal and unconstitutional and seek for

issuance of directions to respondents 1 to 3 not to give effect to Circular No. 148/17/2011-ST dated 13.12.2011 issued by the Central Board of

Excise and Customs, Tax Research Unit, New Delhi, which was issued for the purpose of collecting service tax from film distributors/sub-

distributors/theatre owners and seek for a direction not to give effect to the said circular. When service tax was levied on ""intellectual property

services"" with effect from 10.9.2004, copyright was specifically excluded from the definition of intellectual property rights. Normally, a producer of

a movie sells the rights showing the movies in a region to a distributor. The distributor in turn enters into agreement with subscribers/theatre owners

and this agreement can be of different types. By Circular No. 109/03/2009 of Central Board of Excise and Customs bearing F. No.

137/186/2007-CX.4 dated 23.2.2009, it was clarified that the screening of a movie is not a taxable service except that the distributor leases out

the theatre and the theatre owner gets a fixed rent. In such case, the service provided by the theatre owner would be categorised as renting of

immovable property for furtherance of business or commerce and the theatre owner would be liable to pay service tax on the rent received from

the distributor. Insofar as revenue sharing arrangement, the Circular clarified that in such type of arrangement, the two contracting parties act on

principal to principal basis and one does not provide service to another and in such arrangements, the activities are not covered under the service

tax.

2.

With effect from 1.7.2010, business of ""licensing of copyrights"" was brought within the service tax net by making amendments to the definition of

taxable service under Clause (105) of Section 65 by introducing sub-clause (zzzzt). As per Section 65(105) sub-clause (zzzzt), service tax is

leviable on any temporary transfer of copyright or permitting the use or enjoyment of the copyright excepting rights covered under sub-clause (a) of

clause (1) of Section 13.

3.

In Section 65, Clause (104c) of the Finance Act by the Finance Act, 2011, for the words operational assistance for marketing, the words

operational or administrative assistance in any manner were substituted in Clause (104c) of Section 64.

4.

Considering the taxing entry for ""copyright services"" introduced vide Section 65(105)(zzzzt) and also the amendment in Section 65(104c),

Circular No. 148/17/2011-ST dated 13.12.2011 was issued u/s 83 of the Finance Act read with Section 37B of the Central Excise Act issuing

clarification regarding the levy of service tax on distributors/sub-distributors of films and exhibitors of movie. In the said Circular, it was pointed out

that the earlier Circular No. 109/03/2009 dated 23.2.2009 has been misinterpreted to exclude all revenue sharing arrangements from the levy of

service tax. The Circular clarified:

(i) service tax is payable on copyright services when the copyrights are temporarily transferred.

(ii) When movie is being exhibited on behalf of distributor or sub-distributor or area distributor and no copyrights are temporarily transferred,

service tax is payable under Business Support Service/Renting of immovable property, as the case may be.

Arrangement under incorporated partnership/joint/collaboration basis, service provided by each of the person i.e., a new entity/ Theatre owner or

exhibitor/distributor or sub-distributor or area distributor, as the case may be, is liable to service tax under applicable service head.

5.

In these writ petitions, the impugned circular is challenged as ultra vires the Constitution and the statute contending that the circular amounts to

back door legislation and is liable to be struck down. Case of petitioners is that the impugned Circular seeks to overreach the provisions of the Act

for the purpose of levy of sales tax on revenue sharing arrangements entered into by the petitioner and is in patent contravention of Article 265 of

the Constitution in terms of which no tax ought to be levied or collected without the authority of the law. Under the guise of clarifying the scope of

levy of service tax on distributor/ sub-distributor of films and exhibitors of movie, the impugned Circular seeks to introduce the deeming fiction of a

new entity, which supposedly emerges in the case of ""revenue sharing arrangement"" and the concept of such new entry coming into being as a

result of revenue sharing arrangement is not provided for in the Act and the impugned Circular is a clear attempt to lay down a new law. According

to the petitioners, in the revenue sharing, they are already paying entertainment tax at 30% and if any service tax is levied on the share of profits out

of collection from the tickets the same cannot be passed on to the actual user of the theatre since the ticket prices cannot be increased in view of

the ceiling fixed by the State Government. The impugned Circular is without authority of law and is liable to be struck down.

6.

Resisting the Writ Petitions, respondents filed counter stating that the impugned Circular was issued u/s 83 of the Finance Act, 1994 read with

Section 37B of the Central Excise Act. According to the respondents, as per Section 83, certain provisions of the Central Excise Act, 1944 have

been made applicable to the Finance Act and Section 37B of the Central Excise Act is one such provision, which has been made applicable to the

Finance Act and Section 37B enables the 3rd respondent to issue instructions/clarifications to ensure uniformity in levy of service tax. According to

the respondents, owing to the changes in the law and also the representations received seeking clarification on taxability of consideration earned by

distributors/sub-distributors/area distributors in the form of ""revenue sharing"", the Circular dated 13.12.2011 came to be issued and it is only a

clarification in respect of the transactions for levy of service tax and the apprehension expressed by the petitioners is misplaced.

7.

Learned Senior Counsel Mr. P.S. Raman appearing on behalf of the petitioners has raised the following contentions:-

The impugned Circular No. 148/17/2011-ST dated 13.12.2011 in the garb of clarifying the scope of levy of ""service tax on distributors/sub-

distributors of films and exhibitors thereof"", sought to introduce a deeming (legal) fiction of a new entity and the concept of such a new entity

coming into being as a result of revenue sharing arrangement is not provided for in the Act and the impugned Circular is a clear attempt to lay down

a law.

In so far as the concept of joint venture, the impugned Circular refers to New Horizons Limited and Another Vs. Union of India (UOI) and

Others, and the decision in New Horizon case has been re-considered by the Supreme court of India in Faqir Chand Gulati Vs. Uppal Agencies

Pvt. Ltd. and Another, and the impugned Circular is contrary to law laid down by the Supreme Court. The impugned Circular is violative of

proviso to Section 37B of the Central Excise Act as made applicable to Service Tax matters vide Section 83 of the Act. There is complete revamp

of the Service tax regime under which all services will be liable to tax except those which are specifically mentioned in the Negative List and

exemption Notification. In the light of the Negative List, which came in force with effect from 1.7.2012 - Section 66(D)(j) and also the exemption

Notification No. 25/2012 S.T dated 20.6.2012 and also the Notification No. 3/2013- S.T dated 1.3.2013, the impugned Circular is rendered

otiose.

8.

We have heard learned counsel Mr. Vaitheeswaran appearing for some of the writ petitioners. Reiterating the above submissions, learned

counsel Mr. Vaitheeswaran submitted that the 1st respondent travelled beyond the powers of Section 37B and the Circular is more in the nature of

amendment, which was never in contemplation of the Parliament. The learned counsel submitted that by the Circular, new field of taxation is sought

to be brought in and if the Parliament wanted to expand to scope of the activities, the Parliament could have brought out legislation to that effect

and the Circular is a back door entry to levy the tax in the new field.

9.

Taking us through the Circulars, Mr. Sundareswaran, learned counsel for respondents submitted that the Circular is not beyond the scope of

Section 37B of Central Excise Act and owing to the changes in the Law, the circular came to be issued. The learned counsel further submitted that

keeping in view three categories of services, which are taxable, the impugned Circular was issued to ensure uniformity in the levy of service tax.

The learned counsel also submitted that without challenging the vires of taxable copyright services u/s 65(105)(zzzzt) and also Section 65(104c)

the writ petitioners cannot seek for quashing the Circular.

10.

We are to consider whether the impugned Circular seeks to bring in a new field of taxation and whether the impugned circular is beyond the

powers of the Board u/s 37B of Central Excise Act.

11.

In terms of Section 83 of the Finance Act, certain provisions of the Central Excise Act including Section 37B are made applicable to the

provisions of the Finance Act. It has not been disputed before us that the impugned circular has been issued in exercise of the powers conferred

u/s 37B of the Central Excise Act. Section 37B enables the Board to issue directions for the purpose of uniformity in two matters viz.,

(i) classification of excisable goods;

and

(ii) with respect to levy of excise duty on such cases.

The section makes it mandatory for all officers to follow such orders, instructions and directions of the Board. The proviso to the section prohibits

the issuance of orders, instructions and directions which require the Central Excise Officer to make a particular assessment or dispose of a

particular case in a particular manner. The Supreme Court has categorically held that a Circular issued by the Board has to be for giving effect to

the provisions of the Act and not in derogation thereof.

12.

Let us examine (i) whether the impugned Circular was in derogation of the Finance Act; and (ii) whether the Circular requires the Officers to

make a particular assessment or dispose of a particular case in a particular manner.

13.

Copyright service was not taxable in 2009. As per Section 65(104c), prior to amendment (with effect from 1.5.2011), support services of

business or commerce was the services provided in relation to business or commerce and includes... operational assistance for marketing, etc.,.

Service tax leviable on movie theatres were of two categories. (i) Service tax payable on renting of immovable property [Section 65(105) (zzzz)]

and (ii) support services of business or commerce.[Section 65(104c)]

14.

In 2009, a query had been raised by the field formation as to whether the activity of screening of film supplied by a film distributor would fall

under any of the taxable services and accordingly, whether the theatre owners are required to pay service tax on amount received by them from

distributors. In the light of the queries raised, Circular No. 109/03/2009 dated 23.2.2009 was issued clarifying the levy of service tax, where

theatre owner provides taxable service of renting of immovable property for furtherance of business of commerce and accordingly liable to pay

service tax u/s 65(105)(zzzz) . Insofar as revenue sharing arrangement between the distributor and the theatre owner, the Circular stated that in

such type of arrangements two contracting parties act on principal to principal basis and one does not provide service to another. Hence, in such

arrangement the activities are not covered under service tax. The said Circular No. 109/03/2009 dated 23.2.2009 reads as under:

2.

The matter has been examined. Normally a producer of a movie sells the rights of showing the movies in a region to a distributor. The distributor

in turns enters into agreement with theater owners. This agreement can be of different types. Thus it is necessary to examine different types of

arrangements under which a movie is screened, in order to determine whether any tax liability arises on the activities undertaken by a theater owner

and a distributor. Typical types of arrangements normally entered into between a theater owner and a distributor are as under:-

2.1. Under one type of arrangement, the distributor leases out the hall for screening of the movie. Here, the theater owner gets a fixed rent from the

distributor. The profit or loss from exhibiting the film is borne by the distributor. In such a case, the theatre owner provides the taxable service of

Renting of immovable property for furtherance of business or commerce and is accordingly liable to pay service tax.

2.2. Another type of arrangement is where the contract between the theatre owner and the distributor is on revenue sharing basis i.e. a fixed and

pre-determined portion i.e. percentage of revenue earned from selling the tickets goes to the theater owner and the balance goes to the distributor.

In this case, the two contracting parties act on principal-to-principal basis and one does not provide service to another. Hence, in such an

arrangement the activities are not covered under service tax.

2.3. In yet another type of arrangement, the theater owner buys the print/CD of the film on payment of a fixed price and thereafter screens it in his

theater. This transaction is also not subject to service tax being in the nature of sale of goods.

2.4. The arrangement most commonly entered into between a theater owner and a distributor is that the theater owner screens the movie for fixed

number of days under a contract. The proceeds earned through sale of tickets go to the distributor but the theatre owner receives a fixed sum

depending upon the number of days of screening. In this arrangement, the advertisement and display of posters etc. is done by the distributor.

Under this arrangement, the fixed amount contracted is given to the theater owner by the distributor irrespective of the fact whether the movie runs

well or not. However, there is no rental arrangement between the theater owner and the distributor as in the arrangement at paragraph 2.1 above.

A view has been expressed that in this arrangement, the theater owner provides Business Support Service to the distributor and hence is liable to

pay service tax on the fixed amount received by the theater owner.

2.5. The matter has been examined. By definition Business Support Service is a generic service of providing support to the business or commerce

of the service receiver. In other words the principal activity is to be undertaken by the client while assistance or support is provided by the taxable

service provider. In the instant case the theatre owner screens/exhibits a movie that has been provided by the distributor. Such an exhibition is not

a support or assistance activity but is an activity on its own accord. That being the case such an activity cannot fall under Business Support

Service''.

3.

In the light of above, it is clarified that screening of a movie is not a taxable service except where the distributor leases out the theater and the

theater owner get a fixed rent. In such case, the service provided by the theater owner would be categorized as Renting of immovable property for

furtherance of business or commerce and the theater owner would be liable to pay tax on the rent received from the distributor. The facts of each

case and the terms of contract must be examined before a view is taken.

15.

Circular dated 23.02.2009 stated that service tax is payable on ""renting of immovable property"". In the Circular, it was clarified that definition

business support service"" is generic - providing support to the ''business or commerce'' of the service-receiver. It was felt that screening/exhibition

of a movie in a theatre is not support or assistance activity, but is an activity on their own accord and such an activity cannot fall under ""business

support service"".

16.

With effect from 1.7.2010, Business of licensing of copyrights was brought within the service tax net by making amendment to the definition of

taxable service under Clause (105) of Section 65 by introduction (zzzzt). Section 65(105) (zzzzt) defines taxable service as under:

Taxable service"" means any service provided or to be provided to any person, by any other person, for -

(a) transferring temporarily; or

(b) permitting the use or enjoyment of,

any copyright defined in the Copyright Act, 1957, except the rights covered under sub-clause (a) of clause (1) of Section 13 of the said act.

Thus, the first category of copyright i.e., original literary, dramatic, musical and artistic works are out of the service tax.

17.

With effect from 1.5.2011, Section 65(104c) was also amended and the words operational assistance for marketing was substituted by

operational or administrative assistance in any manner. Section 65(104c)(104c) reads as under:-support services of business or commerce means

services provided in relation to business or commerce and includes evaluation of prospective customers, telemarketing, processing of purchase

orders and fulfillment services, information and tracking of delivery schedules, managing distribution and logistics, customer relationship

management services, accounting and processing of transactions, [Operational or administrative assistance in any manner]*, formulation of

customer service and pricing policies, infrastructural support services and other transaction processing.

Explanation. For the purposes of this clause, the expression infrastructural support services includes providing office along with office utilities,

lounge, reception with competent personnel to handle messages, secretarial services, internet and telecom facilities, pantry and security.

The word includes finds a place not only in the Section, but also in the Explanation, which we would elaborate later.

18.

In the light of the amendments bringing in temporary transfer of copyright within the service tax net, the National Association of Motion

Pictures Exhibitors, New Delhi submitted a letter to the CBEC seeking clarification, stating that the revenue sharing transaction between the

distributor and the exhibitor is not transfer or permitting to use copyright in favour of cinema owner, however, many distributors have been writing

to cinema theatre owners that they will collect service tax on the share received by the distributors from the ticket sales, which according to them,

was wrong. Therefore, the association requested a clarification so that the service tax is collected by the right assesses.

19.

In reply to the request made by the association, the Tax Research Unit (TRU) by clarification dated 28.04.2011 informed the association by

referring to the circular dated 26.02.2010, which stated that both recording of cinematographic film and the accompanied sound track are the

property of the producer, who can temporarily transfer it or permit its use by another person for a consideration and this activity is being taxed

under the service and it would have an impact on royalty payments when producer/ right-holder allows such use to another person say the

distributor.

20.

The clarification dated 28.04.2011, stated that what was taxed under the new levy was temporary transfer or permission to use the

cinematographic film and the accompanying sound track, since the members of the association of exhibitors are not purchasing the rights from the

producer, they will not be covered under the said levy. However for any different arrangement other than those mentioned in the letter of the

association, may be covered under any other service classified u/s 65(105) of the Finance Act as amended.

21.

Therefore, the clarification dated 28.04.2011, made it clear that the exhibitors who do not purchase rights from the producer will not be

subjected to service tax under the head ''copyright service''. Any other different arrangement was not kept out of the purview of the service tax net

and it was clarified that they may be covered under any other service. The impugned clarification thus revolves around the question relating to the

levy of service tax on distributors/sub-distributors of films and exhibitors of movie.

22.

Owing to the amendment (w.e.f. 1.7.2010) bringing in the temporary transfer of copyright within the service tax net, by inserting Section

65(105)(zzzzt) and also the amendment in Section 65(104c) - ""Support Services of business commerce"", the impugned Circular No.

148/17/2011-ST dated 13.12.2011 came to be issued. In the light of the changes made in the law, there were three activities attracting levy of

service tax. (i) exhibiting movie by hiring cinema theatre for which service tax is leviable u/s 65(105)(zzzz) - renting of immovable property (ii)

Business Support Services, as amended by Section 65(104c); (iii) on the temporary transfer of copyrights or permitting or use or enjoyment of the

Copyrights (Section 65(105)(zzzzt). Representations were received requesting clarification on taxability of consideration earned by the

distributors/sub-distributors/area distributors of Indian & Foreign films in the form of ''revenue share'' from the exhibitors of the movie, and on

revenue retained as percentage by the exhibitors of the movie from the sale of tickets have been received from certain sections of service

providers.

23.

The Circular No. 148/17/2011-ST dated 13.12.2011 clarifies levy of service tax on distributors/sub- distributors of films and exhibitors of

movie. The Circular reads as under:

2.

These representations have been examined. Subsequent to issuance of CBEC Circular No. 109/03/2009 dated 23.02.2009 significant changes

in the law have taken place. Temporary transfer or permitting the use or enjoyment of, any copyright defined in the Copyright Act, 1957 (14 of

1957), except the rights covered under sub-clause (a) of clause (1) of Section 13 of the said Act were made taxable w.e.f. 01.07.2010 under the

sub-clause (zzzzt) of Sec 65(105) by the Finance Act of 2010. Also, for the words operational assistance for marketing, the words operational or

administrative assistance in any manner were substituted in the clause (104c) of Sec 64 of the Act by the Finance Act, 2011, w.e.f. 01.05.2011.

3.

The normal business practice in the industry is that the producer of the film, who owns the intellectual property rights of the film, temporarily

transfers the rights to a person [normally distributor or any other person] who directly or indirectly enters into an agreement with the exhibitor

[normally theater owner] for screening of the film. There are also other variant modes of transaction in the industry.

4.

In cases where distributor transfers the rights to sub-distributor, area distributor, exhibitor or theatre owner, the distributor is liable to collect the

service tax under copyright service & deposit it with the government exchequer. Similarly when the sub-distributor or area distributor etc further

transfers the rights to any person, he is also liable to collect the service tax under copyright service & deposit it with the government exchequer.

5.

In cases where no such copyrights are transferred by the distributor or sub-distributor or area distributor to the exhibitor or theatre owner, the

same is not chargeable to service tax under Copyright Services. However the business transaction needs to be examined for leviability of service

tax under other heads. Depending upon the arrangement whether the theatre owner has merely let out its premises to the distributor or is also

involved in giving support services for the business of the distributor, there can be a case of leviability of service tax on the remuneration retained

by such theatre owner under Business Support service or Renting of Immovable Property. The definition of Business Support service has been

amended in Budget 2011 to include operational or administrative assistance in any manner in its definition.

6.

It is being represented that in certain situation the distributor and the theatre owner conduct business together and hence no service tax is

leviable. Arrangement amongst two or more entities can either be on principal-to-principal basis or on partnership/joint/collaboration basis. In the

former, the constituent members are independent of each other and do not share any risk/revenue/profit/loss/liability of the other while in latter the

constituent members join hands for mutuality of interest and share common risk/profit together.

7 to 9...

10.

To sum-up the above, the arrangements entered into by the distributor or sub-distributor or area distributor etc and the exhibitor or theatre

owner etc in exhibiting the film produced by the producer, the original copyright holder, the arrangements and their respective service tax

classification is tabulated as under:

11.

It is understood that the Circular dated 23.02.2009 has been misinterpreted to exclude all revenue sharing arrangements from the levy of

service tax. Remuneration or payment arrangements on basis of fixed or revenue sharing or profit sharing or hybrid versions of these may exist.

However, the nature of transaction determines the leviability of service tax. Each case may be looked into on its merits and decision be taken on

case to case basis...

24.

In terms of Section 83 of the Finance Act certain provisions of the Central Excise Act including Section 37B are made applicable to the

provisions of the Finance Act. It has not been disputed before us that the impugned circular has been issued in exercise of the power conferred u/s

37B of the Central Excise Act. The petitioners contend that the impugned circular is violative of the proviso to Section 37B of the Central Excise

Act, which provides that no orders, instructions, and directions shall be issued so as to require any Central Excise Officer to make a particular

assessment or to dispose of a particular case in a particular manner or so as to interfere with the discretion of the appellate authority.

25.

We have to now examine as to whether the impugned circular is beyond the powers conferred u/s 37B of the Central Excise Act and

therefore, illegal. The contention of the petitioners is that there is no discretion left with the assessing authority, as the impugned circular seeks to

create a new entity and has made the transaction between the new entity, theatre owner, distributor or producer and made them liable to service

tax. Further, it is stated that though in paragraph 11 of the Circular, it has been stated that each case may be looked into on its merits and decision

be taken on case to case basis, the assessing authority is bound by what is contained in the remaining part of the circular which in effect holds all

transaction in which there is revenue sharing to be a joint venture. Therefore, petitioners challenge the reasons or the observations made in the

impugned circular.

26.

The Circular has examined different types of arrangements between distributor/sub-distributor or exhibitor of the movie. To ensure uniformity

in levy of service tax, the Circular only clarifies the types of transactions; arrangements and service tax leviable. It only seeks to clarify the types of

transactions and levy of service tax. We have now to examine as to whether any discretion still vest with the assessing authority to examine

arrangements on case to case basis or he shall blindly proceed to levy service tax on all revenue sharing arrangements.

27.

The impugned circular is a clarification on levy of service tax on distributors/sub-distributors of films and exhibitors of movie. This is in

contradistinction to the circular dated 23.02.2009, which pertains to service tax on movie theatres alone. When, we examine the circular it comes

to light that the need for issuing circular was on account of representations requesting clarification on taxability of consideration earned by

distributors/sub-distributors/area-distributors of Indian and Foreign films in the form of revenue share from the exhibitors of the movie and on

revenue retained as percentage by the exhibitors of the movie from the sale of tickets in the light of the change in the law and the misinterpretation

of earlier circular dated 23.02.2009.

28.

It is to be pointed out that the types of arrangements referred to in both the circulars i.e., 23.02.2009 and the impugned circular are only

illustrative and not exhaustive. Therefore, the observations contained in the impugned circular for the purpose of issuing a clarification can at best

be understood as a sample arrangement, which has come to the knowledge of the CBEC, which formed the basis for issuance of the clarification.

29.

It should be noted that the clarification was not suo-moto, but on account of request made by the association of exhibitors. The circular makes

this aspect abundantly clear, since it states that there are also other varied modes of transaction in the industry. Furthermore, it is explicitly

mentioned that business transactions need to be examined for leviability of service tax under other heads, which depends upon the arrangement

whether the theatre owner has merely given his premises to the distributor or is also involved in giving support services for the business of the

distributor. In which case, it is stated that the arrangement is leviable to service tax under business support service or renting of immovable

property.

30.

The Circular No. 148/17/2011-ST dated 13.12.2011 recognises arrangement under unincorporated partnership/joint/ collaboration basis. For

recognition of such joint venture as a new entity, the Circular refers to New Horizons Limited and Another Vs. Union of India (UOI) and Others, .

In the Circular, recognition of unincorporated joint venture as a new entity and reference to New Horizons Limited and Another Vs. Union of India

(UOI) and Others, , reads as under:

7.

Unincorporated joint venture, not operating on principal-to-principal basis, will exist only if the arrangement entered into between the two

independent persons is also recognized as a person. It may be noted that the word person has not been defined in the Finance Act, 1994. As per

Sec 3(42) of General Clauses Act, 1897 person shall include any company or association or body of individuals, whether incorporated or not. In

this regard attention is invited to explanation to Sec 65 of the Finance Act, 1994 wherein the taxable service includes any taxable service provided

or to be provided by any unincorporated association or body of persons to a member thereof.

8.

Such a joint venture is also recognized as a legal & juristic entity in the nature of a partnership of the constituent companies by the hon''ble

Supreme Court of India in the case of New Horizons [1995 SCC (1) 478; 1994 -TMI 83686] wherein it was held that the expression joint

venture connotes a legal entity in the nature of a partnership engaged in the joint undertaking of a particular transaction for mutual profit or an

association of persons or companies jointly undertaking some commercial enterprise wherein all contribute assets and share risks. It requires a

community of interest in the performance of the subject-matter, a right to direct and govern the policy in connection therewith, and duty, which may

be altered by agreement, to share both in profit and losses. The independence of joint venture as a separate legal entity, away from its constituent

members, has further been fortified in the case of Gammon India Ltd. Vs. Commissioner of Customs, Mumbai, wherein the hon''ble Supreme

Court categorically denied the benefit of exemption to the JV as the impugned goods were directly imported by constituent member.

9.

Thus, where the distributor or sub-distributor or area distributor enters into an arrangement with the exhibitor or theatre owner, with the

understanding to share revenue/profits and not provide the service on principal-to-principal basis, a new entity emerges, distinct from its

constituents. As the new entity acquires the character of a person, the transactions between it and the other independent entities namely the

distributor / sub-distributor / area distributor and the exhibitor etc will be a taxable service. Whereas, in cases the character of a person is not

acquired in the business transaction and the transaction is as on principal-to-principal basis, the tax is leviable on either of the constituent members

based on the nature of the transaction and as per rules of classification of service as embodied under Sec 65A of Finance Act, 1994.

31.

The petitioners would vehemently contend that the Finance Act does not contemplate any such joint venture and the circular attempts to create

an artificial person, when the nature of arrangement between a distributor and an exhibitor is on a principal to principal basis. They would further

contend that the reliance placed on, Section 65(104c) defining support services of business or commerce is thoroughly misconceived, as the said

provision deals with services, which are outsourced and this is explicit from the budget speech of the Hon''ble Finance Minister while introducing

the Finance Bill 2011. Contention of Petitioners is that screening of films by an exhibitor is a primary activity and not a support service.

32.

Furthermore, it was contended that the circular has based its conclusion by relying upon the decision of the Hon''ble Supreme Court in case of

New Horizons Limited and Another Vs. Union of India (UOI) and Others, which has been considered in a subsequent judgment in Faqir Chand

Gulati Vs. Uppal Agencies Pvt. Ltd. and Another, , in which it has been held that in case of a true joint venture, the co-adventurer in the joint

venture is not a service provider. Therefore, it is submitted that the impugned circular is wholly untenable.

33.

The case in Faqir Chand Gulati, arose out of an order passed by the National Consumer Disputes Redress Commission and it related to the

question whether a land owner who enters into an agreement with the builder for construction of an apartment building and for sharing of the

constructed area is a consumer entitled to maintain a complaint against the builder as a service provider under the Consumer Protection Act, 1996.

The Hon''ble Supreme Court while considering the facts of that case and the agreement termed as a joint venture entered into by the parties therein

found that it is not a true joint venture, as the land owner had no control in the activities of the builder and termed it as a pseudo joint venture and

therefore, held that the builder was a service provider and the complaint under the Consumer Protection Act was maintainable. The ratio laid down

in the case of Faqir Chand Gulati cannot be of any assistance to the petitioners to buttress their contention.

34.

The circular relies upon the judgment in New Horizons Ltd. to explain the expression joint venture. In fact the decision in New Horizons Ltd.,

has been relied on in the case of Faqir Chand Gulati. Therefore, we are not inclined to accept the contention that the decision in New Horizons

Ltd., has been set at naught to hold that joint venture partners do not provide service to each other. As noted above, in the case of Faqir Chand

Gulati, the Hon''ble Supreme Court found that though the nomenclature of the agreement was a joint venture, it was not a joint venture in the true

sense. Thus, it boils down to the proposition that each case has to be examined individually on its facts to ascertain the true intent and conduct of

the parties.

35.

The circular at best could be taken to have examined one type of arrangement, where the exhibitors apart from letting out its premises is also

giving support services for the business of the distributors. In such an event, the arrangement between the parties acquires a distinctive character.

To explain it further, the exhibitor provides the theatre to the distributor for exhibiting the film, the distributor by taking the premises exhibits the

film. In addition to this transaction, if the exhibitor provides other services for the distributor for the purpose of exhibiting the film for which there is

revenue sharing or some arrangement is made, then such service rendered by the exhibitor cannot be stated to be an arrangement simpliciter, as

owner of a theatre. By virtue of the exhibitor being owner of the theatre, he offers the premises in which he is licenced by the State Government

and other authorities to screen films. Any other service rendered by the exhibitor beyond the scope of his rights as owner of the theatre should

definitely be distinguishable from his right as an exhibitor. This nature of transaction is explained in the circular as a joint venture/new entity, which is

distinct from its constituents.

36.

If we arrive at a such conclusion, it has to be seen as to whether such service rendered by the new entity would fall within any of the entries for

levy of service tax. The revenue rests their case on clause (104c) of Section 65 as amended by Finance Act, 2011, w.e.f., 01.05.2011. The said

clause defines support services of business or commerce. The petitioners would state that the said clause commences with expression means and

also uses the word includes.

37.

Prior to the amendment to Section 65(104c), since it was ''operational assistance for marketing'' it was felt that ''exhibition of a cinema'' is not a

''support or assistance activity for marketing'', but an activity on its own accord. The amendment to clause (104c) of Section 65 by Finance Act

2011, may be very crucial for this case, as by the said amendment, the words operational assistance for marketing was substituted with the words

operational or administrative assistance in any manner. Thus, the substitution brought about by Finance Act 2011, in clause (104c) appears to have

expanded the scope of support services to bring under its net all administrative assistance. Even prior to the amendment infrastructural support

services was also covered. In the explanation, infrastructural support service was defined to include to provide varied services.

38.

By a reading of Section 65(104c), we find that the word ""includes"" occurs in the Section as well as in the Explanation. The word ""includes

occurring in Section 65(104c) is very significant that the Section does not restrict to ""business or commerce"", but also includes ""evaluation of

prospective customers, telemarketing, processing of purchase orders and fulfillment services, information and tracking of delivery schedules,

managing distribution and logistics,... operational or administrative assistance in any manner.

39.

The word ""includes"" has been judicially interpreted in number of judgments. Interpreting the word ""includes"" and observing that generally word

includes"" should be given wide interpretation and by employing such, legislature intends to bring in, by legal fiction, something within accepted

connotation of substantive part, in Ramala Sahkari Chini Mills Ltd., U.P. Vs. Commissioner Central Excise, Meerut-I, , it was held as under:

14.

Similarly, in Regional Director, Employees'' State Insurance Corporation Vs. High Land Coffee Works of P.F.X. Saldanha and Sons and

Another, , another three-Judge Bench of this Court had observed that: (SCC pp. 619-20, para 7)

7... The amendment is in the nature of expansion of the original definition as it is clear from the use of the words include a factory. The amendment

does not restrict the original definition of seasonal factory but makes addition thereto by inclusion. The word include in the statutory definition is

generally used to enlarge the meaning of the preceding words and it is by way of extension, and not with restriction. The word include is very

generally used in interpretation clauses in order to enlarge the meaning of words or phrases occurring in the body of the statute; and when it is so

used, these words or phrases must be construed as comprehending, not only such things as they signify according to their natural import but also

those things which the interpretation clause declares that they shall include.

15.

Therefore, it is trite that generally the word include should be given a wide interpretation as by employing the said word, the legislature intends

to bring in, by legal fiction, something within the accepted connotation of the substantive part. (Also see Commissioner of Income Tax, Andhra

Pradesh Vs. Taj Mahal Hotel, Secunderabad, ; Indian Drugs and Pharmaceuticals Ltd. and Others Vs. Employees'' State Insurance Corporation

and Others, and Tamil Nadu Kalyana Mandapmam am Assn. Vs. Union of India (UOI) and Others, It is also well settled that in order to

determine whether the word includes has that enlarging effect, regard must be had to the context in which the said word appears. [See The South

Gujarat Roofing Tiles Manufacturers Association and Another Vs. The State of Gujarat and Another, ; R.D. Goyal and Another Vs. Reliance

Industries Ltd., and Philips Medical Systems (Cleveland) Inc. Vs. Indian MRI Diagnostic and Research Ltd. and Another, .

16.

Thus, as already stated above, having regard to the language of Rule 2(g) of the 2002 Rules, and the analysis of the aforenoted decisions, it

appears that by employing the phrase and includes, legislature did not intend to impart a restricted meaning to the definition of inputs and therefore,

the interpretation of the said term in Maruti Suzuki Ltd. Vs. Commissioner of Central Excise, Delhi-III, may require reconsideration by a larger

Bench.

40.

As held by the Hon''ble Supreme Court when the word includes is used, it enlarges the meaning of the expression defined so as to comprehend

not only such things as they signify according to their natural import, but also those things which the clause declares that they shall include.

Therefore, the expressions services provided in relation to business or commerce operational or administrative assistance in any manner and

infrastructural support services as contained in clause (104c) of Section 65 has expanded the definition of support services and this has given rise

to certain doubts in the minds of the assesses as well as the field officer which has been eventually clarified in the impugned circular.

41.

Mr. K. Vaitheeswaran learned counsel places reliance on the decision of the Hon''ble Supreme Court in P. Kasilingam and others Vs. P.S.G.

College of Technology and others, to contend that the use of the word means the definition is a hard and fast definition and no other meaning can

be assigned to the expression than it is put down in the definition. The word includes when used, enlarges the meaning of the expression defined so

as to comprehend not only such things as they signify according to their natural import, but also those things which the clause declares that they

shall include. The words means and includes on the other hand indicates an exhaustive explanation of the meaning which for the purpose of the Act

must invariably be attached to these words or expression.

42.

These observations were made by the Hon''ble Supreme Court while considering the expression college as defined under Rule 2(b) of the

Tamil Nadu Private Colleges (Regulation) Rules, 1976 which defines college to mean and include Arts and Science college, Teachers training

college, Physical education college etc. In contradistinction to the said definition clause college which was considered in the decision of the Hon''ble

Supreme Court, clause (104c) of Section 64 uses the expression support services of business or commerce means services provider in relation to

business or commerce and includes evaluation of prospective customers etc. Therefore, the expression means and includes are not used in

conjunction and there is a clear distinction as support services of business or commerce means services provided in relation to business or

commerce and includes other categories some of which appear to be support services.

43.

Further it is seen that there was a misunderstanding while interpreting the earlier circular dated 23.02.2009, even after the insertion of Section

65(105)(zzzzt) and the substitution in clause (104c) of Section 65. Since all revenue sharing arrangements irrespective of the nature of arrangement

were interpreted to fall outside the service tax net. Therefore, the CBEC clarified, there may be various types of arrangements and there may be

hybrid versions of arrangements that may exist and therefore a clarification was necessary. Even in the impugned circular, the department has

unequivocally accepted that the nature of transaction determines the leviability of service tax. Therefore, each case has to be looked into on its

merits and decision be taken on case to case basis. As observed earlier, the arrangements referred to in the impugned circular can at best be taken

as an illustration and it cannot be termed as an exhaustive or a comprehensive list of arrangements. The nature of transaction is a question of fact,

which the exhibitor/distributor/ producer has to place before the department and such arrangement to be examined on its merits. The apprehension

of the petitioners that the assessing authority shall mechanically proceed to levy service tax is without any basis. The answer lies in the impugned

circular, which clearly spells out that the nature of transaction is a determinative factor and that each case may be looked into on its own merits and

decision taken on case to case basis. Therefore, the revenue is right in contending that the writ petitions are pre-mature.

44.

Petitioners then contended that in the light of the sweeping changes brought in service tax regime, and in view of operation of Negative List and

Section 66D(j) exempting ""admission to entertainment events or access to amusement facilitates"" and also the mega notification No. 25/2012 dated

20.06.2012, exhibition of film in cinema theatre is exempted from levy of service tax and therefore the impugned Circular No. 148/17/2011-ST

alone becomes otiose and in this context the impugned circular is liable to be quashed.

45.

The Finance Act, 2012 has completely revamped the service tax regime. Under the new service tax regime, as per Section 66D, all services

will be liable to tax except those which are specifically mentioned in the exemption notification and the Negative List. Section 66B of the Act levies

tax on all services other than those services specified in the Negative List. Section 66D of the Finance Act 1994 sets out the various services that

are not liable to be taxed in the sense that they do not fall under the charging Section 66B. As per Section 66D(j), ""admission to entertainment

events or access to amusement facilitates"", are exempted from service tax. Section 65B(24) defines ""entertainment event"" as under:-

�entertainment event"" means an event or a performance which is intended to provide recreation, pastime, fun or enjoyment, by way of exhibition

of cinematographic film, circus, concerts, sporting event, pageants, award functions, dance, musical or theatrical performances including drama,

ballets or any such event or programme.

Section 65B(9) defines ""amusement facility"" as under:

amusement facility"" means a facility where fun or recreation is provided by means of rides, gaming devices or bowling alleys in amusement parks,

amusement arcades, water parks, theme parks or such other places but does not include a place within such facility where other services are

provided.

46.

As pointed out earlier, according to Section 66D(j), ""admission to entertainment event or access to amusement facilities"" are non-taxable

Negative List services. What is not taxable is ""tax on admission to entertainment events or access to amusement facilities"", the reason, being, ""tax

on admission or entry of such events is covered in the State List, which is subjected to Entertainment Tax.

47.

The Central Government has issued Mega exemption Notification No. 25/2012-S.T dated 20.06.2012. As pointed out earlier, from 2012, the

basis of levying service tax was changed from ""service specific levy"" to ""levying tax on all services except services specified in Negative List and

the Exemption Notification."" The exemption Notification No. 25/2012-S.T dated 20.6.2012 becomes operative with effect from 1.7.2012. As per

Entry 15 in Notification No. 25/2012-S.T dated 20.06.2012, levy of service tax on ""temporary transfer or permitting the use or enjoyment of a

copyright"" was exempted. Entry No. 15 reads as under:

Temporary transfer or permitting the use or enjoyment of a copyright covered under clauses (a) or (b) of sub-section (1) of Section 13 of the

Indian Copyright Act, 1957 (14 of 1957), relating to original literary, dramatic, musical, artistic works or cinematograph films.

48.

Under Notification No. 3/2013-S.T dated 1.3.2013, Entry No. 15 in the earlier Notification No. 25/2012-S.T dated 20.06.2012 was

substituted as under:-

15.

Services provided by way of temporary transfer or permitting the use or enjoyment of a copyright, -

(a) covered under clause (a) of sub-section (1) of Section 13 of the Copyright Act, 1957 (14 of 1957), relating to original literary, dramatic,

musical or artistic works; or

(b) of cinematograph films for exhibition in a cinema hall or cinema theatre.

49.

By a combined reading of Section 66D(j), Notification Nos. 25/2012-S.T dated 20.06.2012 and 3/2013-S.T. Dated 1.3.2013, it is clear that

what is exempted is only an admission to entertainment events or access to amusement facilities or exhibition of cinema in a theatre. The variant

modes of transaction between the distributor/sub-distributors of films and exhibitors of movie and the revenue sharing arrangement between them

are neither in the ""Negative List Services"" nor exempted.

50.

As we pointed out in W.P. No. 29398 of 2010 etc., batch, with more multiplexes and single theaters on rise right from cities to moffusil, there

is a huge rise in business over all. The source of concept of service tax lies in economics. Huge money is involved in film industry, coupled with host

of commercial activities right from the Box Office to theatrical exhibition. Having regard to the variant modes of arrangements between the

distributors/sub-distributors of films and exhibitors of movie, CBEC was justified in issuing the Circular clarifying the transactions between the

distributor/sub-distributor and owners of the theatres and levy of service tax and that the nature of transaction determines the leviability of service

tax and decision to be taken on case to case basis. The impugned Circular No. 148/17/2011-ST dated 13.12.2011 cannot be said to be beyond

the powers of Central Board of Excise and Customs. The Circular does not restrict the powers of the officials to decide a particular dispute in a

particular manner and the impugned circular is not violative of Section 37B . All the writ petitions are liable to be dismissed. In the result, all the

writ petitions are dismissed. Consequently, the connected miscellaneous petitions are closed. Interim stay granted in the various writ petitions

stands vacated. However, there is no order as to costs.

(*Substituted for ""operational assistance for marketing"" by the Finance Act, 2011 w.e.f. 1.5.2011)